Digital marketing in HoReCa industry in UAE: uno.dos.trends Meetup

About
event
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WHEN

Thursday, November 17th, 10 AM

WHERE

Multi-Functional Hall, In5 Tech, Dubai (King Salman Bin Abdulaziz Al Saud Street, near Tram Station and Cordoba Residence).

WHAT

FOR WHOM

Brand and product managers, marketers and business owners

ORGANISER

UGC&Creator ADS platform uno.dos.trends

Why we do it:

Experts-practitioners of the digital industry will speak on current industry trends and challenges in the Middle East market, share audience insights and marketing tips. No theory! Only practical cases you can utilize in your day-to-day operations.

Due to the global entrepreneurial hub reputation of UAE today and, particularly Dubai, there are great opportunities for local business development, foreign companies representatives, entrepreneurs and medium-, large-sized businesses.
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Its concentration is especially high in thriving and competitive industries — HoReCa and FoodTech. It is important to correctly use the best practices in content and performance marketing in order to attract the attention of the target audience and stand out from local and foreign competitors.

What will you learn?

How to find and attract audience in a highly competitive environment

What factors in HoReCa and FoodTech influence the audience choice and how to use it in marketing: location status, owner's personal brand, loyalty programs

How to utilize content trends for better performance: step by step guide

Speakers

ANDREW MIGEL

Moderator
co-founder uno.dos.trends

DMITRY DUBOVIK

speaker
co-founder uno.dos.trends

DENIS LAPSHINOV

speaker
founder and creative director of Slava agency

OLEG BARINBOIM

speaker
founder and creative director of Slava agency

ANDREW MIGEL

Moderator
co-founder uno.dos.trends

DMITRY DUBOVIK

speaker
co-founder uno.dos.trends

DENIS LAPSHINOV

speaker
founder and creative director of Slava agency

OLEG BARINBOIM

speaker
Director of Development Angel Cakes

Event program

10:00 — 10:20

Doors open

10:20 — 10:25

Welcome word

Andrew Migel, co-founder uno.dos.trends (by MIGEL AGENCY)

10:25 — 10:55

Creator economy: how to utilize UGC content for user engagement and stand out of the competition in HoReCa

The shift in customer behavior: from hunters to scrollers
Food and services discovery through short video format
How to utilize creator content for your business
Best UGC cases across the industry

Dmitry Dubovik, co-founder uno.dos.trends (by MIGEL AGENCY) / ex-Meta

11:00 — 11:30

Thinking Out of the Horeca Box

How norms and conventions of certain domain limit our creativity and potential to outperform competitors
Inspirational examples and useful frameworks, how rules of one category can be applied to win big in another

Denis Lapshinov, founder and creative director of Slava agency

11:35 — 12:05

Angel Cakes. From Product to Purpose. A Healthier Approach to Marketing

Angel Cakes story: a unique business on the crossroads of HoReCa & Creativity
Direct-to-consumer: marketing without an intermediary
Discovering your story: how to find your message and mission
How brand strategy can reshape product & business

Oleg Barenboim, Director of Development Angel Cakes

12:10 — 13:00

Final part of the event

Q&A session
Networking & Chill